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By: Erik Vlietinck
Mon, April 07, 2008 - 1:20:00
Pros: Easy to set up complete XML workflows, platform-independent, integrates with many systems including Quark, Adobe, etc.
Contras: Server-based, which could be too heavy-weight for some publishers

http://www.pcipage.com
Score:

The only flaw that I could see was that you would be stuck if PCI doesn’t provide for an action that you alone may need. The answer of the VP of Operations at PCI was quick and dry: “If you have the enterprise server, you can program it yourself, but if you can’t or you don’t want to, we can program it for you.” Programming it yourself is what most large publishers probably would do, as the Rules themselves are made up of XML and Java.

At the end of the demo, I was truly baffled to see that such a conceptually simple system can offer such a level of power and flexibility.

On April 3, 2008, Scriba also became available to QuarkXpress and QuarkXPress Server users. On that date, Quark and PCI announced that Quark is going to leverage the Scriba XML suite of tools. Quark being eager to support publishers who are increasingly delivering dynamic content to a wide variety of media (see IT Enquirer’s cross-media report), they must be able to bridge disparate data systems and content formats to create a unified data stream with a minimum of manual intervention.

Quark recognizes they don’t currently have the necessary technology to enhance and repackage all that data to allow for analysis and delivery to a wide variety of media including print, PDF, web and mobile devices.

PCI’s focus on the development of conversion and XML workflow technology and Quark’s desire to capture a dominant position in this arena has driven these two companies into each other’s arms so to speak, and co-operate in future developments and distribution world-wide to publishers who want better content delivery applications.

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