By: Erik Vlietinck
Fri, February 01, 2008 - 7:20:01

http://www.easypress.com

Dynamic Publishing is a fast-growing market. Dynamic Publishing has been defined as a value chain of software that enables the creation, repurposing and publication, and delivery of content across a variety of media (Frost & Sullivan).

We propose our own definition:

Dynamic Publishing is a process that disconnects content from layout and enables remote, collaborative and application-agnostic input, repurposing, and medium-agnostic content delivery, using strong document-centric or story-centric management and workflow functionality. According to Frost & Sullivan, the Dynamic Publishing market will grow to approximately one billion Euros by 2012.

As shown in the diagram above, most publishing applications that support remote publishing are built on top of either Adobe or Quark layout and server technologies. Currently only one product is truly application-agnostic, supporting both Quark and Adobe technologies: Easypress’ Atomik Dynamic Publisher.

Atomik Dynamic Publisher is a thin client browser-based system that is entirely built upon a server-based architecture. Due to Easypress’ choice of architecture, there is no need for desktop applications, the system is intuitive to use and administer, and deployment is easy and fast. Editors and content suppliers in general don’t need to understand the intricate complexities of layout and layout design programs.

Easypress Technologies claim reductions in cost with Atomik Dynamic Publisher of 25% at the same time as speeding up the publishing production process by up to 33%. Using the system, production time for publishing a highly designed annual report came down from eight weeks to five, with associated cost savings.

Atomik Dynamic Publisher is next-generation publishing software that fills the market gap left open by systems such as QPS and Smart Connection Enterprise. These systems enable collaborative remote publishing as a secondary, bolted-on capability, whereas Atomik Dynamic Publisher has been built from the ground up with secure, remote and collaborative publishing on demand at its core.

Atomik Dynamic Publisher not only translates the static layout and content present in QuarkXPress and InDesign documents into a language (XML) that most Enterprise Content Management Systems understand, but also makes the conversion from a web document to a print document, and a print document to a web document effortless and efficient.

The system disconnects layout and content from the output medium and enables users to become detached of specific applications on the input side.

We found Atomik Dynamic Publisher to allow for such a simple, efficient workflow. Because of this concept, we found the product to be especially suitable where a layout has been prepared before the content has to be created and edited, and where the publishing process revolves around conceptual unities —stories, chapters, sections, reports, and articles that cover multiple pages— and which does not require a simultaneous, continuous changing of the publication. This covers about 90% of the publishing market.

The report is available as a free PDF download to Power Users. Registration is free.