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How young adults consume news determines the way online publishers need to structure their content. Atomic topics that are closely related to each other and which delve deeper into a story rule the new model.
In June 2008, AP released a report called “A New Model for News”. On behalf of AP, the Context-Based Research Group of Baltimore, Maryland, conducted a cultural science study—an ethnography—focusing on the news consumption habits of young digital consumers in six cities around the world. The study that AP distributed in June as a report reaches interesting conclusions, and not only for online newspapers or news sites. It teaches a lot about web visitor behaviour.
This article will cover those AP report’s findings which are relevant to all publishers. In separate stories I will elaborate on what is needed to satisfy the needs AP’s study uncovered and how you must translate these requirements into technologies and IT products.
The AP report’s conclusions revolve around a couple of simple assessments. The first is people are tired of reading small snippets of news and need to get in-depth information that explains the context of a snippet of information. The snippet or item that serves to raise the attention can be delivered through one channel (e-mail, for example), while the background information can be delivered by another channel.
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