Atomik Dynamic Publisher Product Analysis
Dynamic Publishing is a process that disconnects content from layout and enables remote, collaborative and application-agnostic input, repurposing, and medium-agnostic content delivery, using strong document-centric or story-centric management and workflow functionality.
According to Frost & Sullivan, the Dynamic Publishing market will grow to approximately one billion Euros by 2012. Most publishing applications that support remote publishing are built on top of either Adobe or Quark layout and server technologies. We found only one product currently to be truly application-agnostic, supporting both Quark and Adobe technologies: Easypress’ Atomik Dynamic Publisher.
Atomik Dynamic Publisher is a thin client browser-based system that is entirely built upon a server-based architecture. Due to Easypress’ choice of architecture, there is no need for desktop applications, the system is intuitive to use and administer, and deployment is easy and fast. Editors and content suppliers in general don’t need to understand the intricate complexities of layout and layout design programs.
Easypress Technologies claim reductions in cost with Atomik Dynamic Publisher of 25% at the same time as speeding up the publishing production process by up to 33%. Using the system, production time for publishing a highly designed annual report came down from eight weeks to five, with associated cost savings.
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